BevNomad Brings Ireland’s Top Craft Brewery, The White Hag, to the U.S. Market
BevNomad introduces Ireland’s #1 craft brewery – The White Hag – to the U.S. in January 2025.
Milwaukee, Wisconsin — Showcasing once again their ability to build bridges to market and provide fresh, new programs for U.S. distributors, BevNomad introduces Ireland’s #1 craft brewery – The White Hag (Beoir Irish Brewery of the Year 2017, 2022). Deeply rooted in Irish heritage while representing a new generation of U.S. Irish pub goers, The White Hag’s portfolio of Irish-style craft beers will be available nationwide to BevNomad distributor partners starting in January 2025.
The White Hag: A Brand Built on Irish Heritage & Authenticity
With over 4,000 Irish pubs and over 30 million consumers having Irish ancestry, the U.S. has an innate appreciation for a perfectly poured pint from Ireland. Nonetheless, it’s rare to find beer from an Irish-born craft brewery available in the States, with the same three mass produced Irish staples making up the authentic Irish beer selection. Now, with a shortage of the most popular Irish stout brand straining tap lines at Irish pubs, The White Hag’s arrival in the U.S. could not be more timely.
At the heart of The White Hag brewery is an ethos as timeless as the rolling hills of Ireland. The brewery takes its name from an ancient Irish goddess, “The White Hag,” a protector of the land, sea, and all living things - the Celtic interpretation of Mother Nature. That reverence for nature and heritage permeates every pint they craft.
“When you taste The White Hag, you’re getting a glimpse of the modern world of Irish beer, complimenting the traditional Irish mainstays, but you’re also connecting with centuries of Irish culture and storytelling,” says Bob Coggins, co-owner of The White Hag. “For us, taking our beers to the U.S. is about bringing people together, pint by pint, sharing traditions we’ve grown to love in Sligo with our friends in the U.S.”
Contemporary Beer Styles, Crafted the Irish Way
Irish stouts will always have a place at U.S. Irish pubs. Still, the American consumer has shown an endless curiosity for flavor in their beer journey, typically needing to venture away from Irish pubs to get their craft fix. Especially in the Irish pub scene, drinkability is king — it’s tough to stomach multiple 40 IBU hop bombs as you enjoy hours of Irish storytelling and music.
Amongst its diverse craft portfolio, The White Hag leads with their flagship, award-winning Little Fawn, deemed an Irish IPA with the signature Mosaic fruity aroma crafted on a foundation of light Irish malt for an authentic, easy-to-drink experience. Little Fawn’s Irish twist on the classic American IPA is one example of The White Hag’s curation of popular craft styles tailored for Irish occasions and traditions.
Why You Should Care
For the U.S. beverage industry, The White Hag represents a rare opportunity to offer consumers something truly distinctive in a category yearning for something new. Its story, its authenticity, and its ability to connect deeply with cultural moments make it a brand built for repeat sales and long-term growth. By partnering with BevNomad for their U.S. launch, The White Hag leverages BevNomad’s industry-friendly infrastructure allowing for nationwide distribution and support. The White Hag has already fielded requests from hundreds of U.S. Irish pubs looking to offer their consumers an authentic Irish craft beer experience.
BevNomad’s Gateway to Beverage Innovation
While The White Hag takes center stage for their January 2025 launch, BevNomad is no stranger to introducing disruptive brands and programming to the U.S. BevNomad recently rolled out Motörhead Whiskeys & Ace of Spades Bourbon, a partnership with the band Motörhead, serving the rock music scene exceptional spirits for toasting to the godfathers of rock ‘n roll. At the tail end of 2024, Motörhead Whiskeys took home three medals from the Proof Awards and the bourbon racked up its second gold medal from the Fifty Best Awards. If that’s not enough, in Spring 2025, BevNomad is slated to launch Nomad Brews — a nationwide rotation of the highest rated U.S. craft beers typically only available regionally — bringing yet another innovation to support the U.S. beer market.
A Call to Build Together
For BevNomad, the launch of The White Hag is just one more chapter in reshaping the way beverage brands connect with distributors, retailers, and, ultimately, consumers.
To explore The White Hag portfolio available in the U.S. as well as BevNomad’s entire menu of brands and programming, visit https://www.bevnomad.com/brands
For inquiries, contact info@bevnomad.com
About BevNomad
BevNomad is reshaping the national beverage industry by facilitating rapid beverage innovation through its comprehensive brand accelerator program, curating and creating brands that fit the consumer demand of tomorrow. With deep industry insights and a commitment to quality, BevNomad is the partner of choice for those ready to elevate their beverage portfolio.
About The White Hag
The White Hag Irish Brewing Co., based in Sligo, Ireland, is an award-winning craft brewery inspired by the heritage and mythology of Ireland’s Wild Atlantic Way. Known for its innovative range of beers—from bold stouts to experimental IPAs—The White Hag combines traditional brewing with modern creativity. Celebrated globally and at home, the brewery hosts events like Hagstravaganza, showcasing its dedication to exceptional beer, community, and Irish culture.
